DAVID SIDMAN
FOUNDER and CEO

David Sidman is the founder and Chief Executive Officer of Content Directions, Inc. His 20 years of experience in IT and e-business ranges from detailed technical design to broad strategic planning, and spans many industries, from financial to retail to publishing. He has consistently approached his work in established organizations with an entrepreneurial spirit, leading innovative projects that owe their success both to buy-in from the user communities they have been designed to support, and from the real-world benefits (financial and otherwise) they bring to the organization as a whole. Mr. Sidman has been heavily involved in the DOI project since its earliest days, and believes the DOI is poised to revolutionize the electronic publication of all kinds of content. He brings a unique combination of visionary entrepreneurial zeal and sound business planning to Content Directions, with the aim of accelerating that revolution.

Prior to forming Content Directions in August 2000, Mr. Sidman was Director of New Publishing Technologies for John Wiley & Sons, Inc., a leading global publisher of print and electronic products, specializing in scientific, technical and medical books and journals; professional and consumer books and subscription services; and textbooks and other educational materials. There, Mr. Sidman was responsible for positioning Wiley as a successful electronic publisher through a combination of strategy development, internal projects enabling organic growth, and external acquisitions/investments. In 4 years he helped grow electronic product revenues 16-fold, with profitability rising more than 10-fold. In addition, he initiated the use of the Web as a new sales channel for print publications, growing this channel from nonexistence in 1996 to over $30 million today.

He initiated, funded, and often directly managed the development of many new e-businesses at Wiley, including Wiley's retail Web Catalog and Wiley's strategic use of the online sales channel to increase sales of print products. He also funded and managed an internal R&D program (which encompassed 77 projects over 4 years), and consulted extensively to line business units regarding all aspects of their electronic offerings. One of these was Wiley InterScience, Wiley's largest electronic information service (with more than 300 primary-literature scientific journals available by subscription on the Web).

Mr. Sidman was also a prime mover in the DOI project from day one: he was involved in the earliest planning stages, fostered industry-wide consensus on product design and metadata standards, helped select CNRI as a technology partner, worked closely with CNRI to develop and publicize effective prototypes, and led other publishers by example and enthusiasm.

Before his tenure at Wiley, Mr. Sidman spent more than five years managing IT systems in the financial industry. He was IT Director of the International Capital Markets Division of Barclays Bank, before becoming Director of Strategic Technologies at Moody's Investors Service. Earlier, in the mid-1980's, he held technology positions at Shearson Lehman Hutton/American Express.

At Barclays, Mr. Sidman developed and deployed IT solutions which were driven by and focused on the business requirements of the firm and as a result enjoyed tremendous buy-in from users. A firm-wide business information system designed by Mr. Sidman was successfully grown from prototype to a stable production environment of 300 users in a single year, with dozens of business units signing up to pay for the optional service. This internal "revenue" grew from $0 to $1.2 million in just 15 months. The system was built to facilitate deal-making by sharing key business information across product areas, geographical locations, and business roles. It comprised more than 40 investment banking, trading, and management information applications, and captured both internal and external information on deals, clients, and products. Many applications were custom-built to extract information from the firm's trading, transaction processing, accounting, and other production systems, and to bring that information into the system, thus providing executives and middle managers with convenient access to actual production information, without a risky and costly re-tooling of the transaction systems themselves.

He also stabilized and streamlined the overall technical environment of the department, led a project which secured executive approval for a $22 million development effort for business units in the US, and consolidated and "right-sized" two major operations areas, realizing millions of dollars in savings.

At Moody's, Mr. Sidman reported to the CIO and assisted in formulating overall technology strategy for the company that was forward-looking but solidly grounded in actual business requirements. He participated in the rollout of an electronic information service which generated approximately $1 million in revenue after just one year of operation. He formed a coalition of Marketing and Technology staff from all line business units to co-develop Moody's first website. He organized an informal coalition of major information vendors (Bloomberg, Dow Jones/Telerate, Thomson Financial and others) to collaborate on an issue of common concern to the industry. Internally, he assisted in a Technology Department re-engineering effort which reduced headcount and expenses by approximately 10% with no loss of service.

Prior to Mr. Sidman's Wall Street years, he worked for a $2 billion department store conglomerate (Mercantile Stores), where he pioneered the use of EDI and the bar code (UPC) in store point-of-sale systems, inventory-tracking systems, and just-in-time replenishment ordering. He also designed and implemented a large-scale Information Systems Plan addressing communication requirements between the stores, the buyers, and corporate headquarters.

Mr. Sidman has also run technology and operations for one of New York City's largest law firms (Finley, Kumble, Wagner) and one of the world's largest international professional societies (the American Society of Civil Engineers). Prior to these positions (and just out of college), he apprenticed at Planning Systems International in Cambridge, MA, writing white papers on the state of the art of various technologies of that time (1978-80) including large-scale computer networking, database architecture, and computer-based simulation.

While an undergraduate at Harvard University (from which he graduated summa cum laude, Phi Beta Kappa in 1978), Mr. Sidman taught in an epistemology course entitled "Space, Time and Motion," which examined a number of fundamental concepts in philosophy in light of the working assumptions and definitions of those concepts employed within various fields of contemporary scientific study. These fields included Special Relativity, Mathematical Logic, the Biology of Perception, and Human Cognitive Development.

During college and for several years thereafter, he also pursued a career as a Jazz musician, composer, and bandleader. He led his own band at top-tier international Jazz festivals and clubs, and produced two commercially-published recordings of his own music.

Mr. Sidman is uniquely positioned to drive Content Directions to success—not only through his in-depth understanding of DOI concepts, technology, and implementation, but also through his industry contacts, reputation, and professional experience, which spans publishing, technology, finance, retail, consulting, and business development.

 


ALAN LIEBERMAN
CIO

Alan Lieberman is the Chief Information Officer of Content Directions, Inc. He is responsible for the implementation of CDI’s client projects and all aspects of their ongoing operation.

Prior to joining CDI, Alan managed the operations of a medical communications company. During that time, Alan’s focus was provider-centric information collection and distribution.

Alan's information technology career began more than 20 years ago. His initial focus was the creation and maintenance of very large databases containing health care transactions. In the early 1990's, Alan spent several years at IMS Health working closely with several pharmaceutical manufacturers to ensure that the manufacturers were using their information appropriately. Alan earned his M.B.A. in marketing from Rutgers, The State University of New Jersey. He also holds an A.B. from Franklin and Marshall College.


MARTY KAHN
CHAIRMAN OF THE BOARD

Marty Kahn is a Venture Partner with Rho Capital, a $435 million venture fund, and has built several highly successful information companies in the past, including BRS Information Services, Ovid Technologies (formerly NASDAQ: OVID, before its sale in 1998 to Wolters Kluwer for $200 million), and OneSource Information Services (NASDAQ: ONES).


With BRS Information Services he was Founder and CEO, and with the other two he was a non-executive but very hands-on Chairman, the same role he intends to play with Content Directions now that OneSource is highly profitable and stable as a public company with approximately $60 million in revenues. In this active Chairman role, Marty devotes a majority of his time to building the company, taking it public, and/or selling it for a significant profit. He is already helping with fund-raising, strategy development, recruiting additional members of the senior management team and Board of Directors, and even assisting with customer sales calls.


In addition to building successful companies in the Information Industry, Marty has held senior positions with McGraw-Hill and CBS. He is a graduate of the Harvard Business School.


DR. ANDREW STEVENS
CHIEF TECHNOLOGY OFFICER

Dr. Stevens is Chief Technology Officer for Content Directions, Inc. He holds a Ph.D. from Columbia University (1995), an M.S.E. from University of Pennsylvania (1988), and a B.S. from the Massachusetts Institute of Technology (1986), all in Electrical Engineering.

Most recently Dr. Stevens was CTO of Internet start-up Double Agent, Inc. Prior to that he worked at John Wiley & Sons for three years, where as Manager of Internet Product Development and later Associate Director of Content Systems Integration he was responsible for designing and building most of the infrastructure which is still used today by CrossRef, the cross-publisher Scientific Journal consortium which now comprises 80 international publishers and more than 4 million DOIs. He also coordinated Wiley’s Internet activities globally, including the corporate website, online catalog, and other e-commerce related developments.

Prior to Wiley, Dr. Stevens was Director of Online Commerce at EarthWeb and Director of Online Services at Voyager. At both companies he was responsible for designing and building e-commerce infrastructure, including systems for online secure transaction processing, credit card authorization, electronic software delivery, online ordering/fulfillment, online publishing projects, and live Webcast events.

Before that, Dr. Stevens worked at IBM’s T.J. Watson Research Center (1993-95), where he did research on lightwave receivers for protocol-independent fiber optic computer networks. He also designed and patented integrated circuits (chips) for IBM.

Prior to IBM (1986-93), Dr. Stevens held research positions at AT&T Bell Laboratories, Analog Devices, and the Argonne National Laboratory where he initiated an R&D program for the design of radiation-hard integrated circuits for use in detectors at the proposed Superconducting Supercollider, performed radiation damage studies on IC processes from several different vendors, and collaborated with scientists at Brookhaven National Laboratory on the radiation and temperature effects on low-noise detector preamplifiers.

 


PATRICIA L. TITONE
DIRECTOR OF OPERATIONS

Patricia Titone is Director of Operations for Content Directions, Inc. She is responsible for promoting the adoption and implementation of the Digital Object Identifier in the Professional and Reference Publishing sector. Ms. Titone is also working to further define and develop CDI's consulting business including service offerings, methodologies and strategic alliances.

Prior to joining Content Directions, Ms. Titone was the Northeast Regional Practice Director for Equient, a Veridian company. Equient is a consulting firm that works with customers to enable them to realize value from their content. Their services span Management Consulting, Systems Integration (of content management solutions) and Infrastructure Services. Ms. Titone founded, developed and managed the New York based practice.

Before Equient, Ms. Titone worked for Thomson Consulting, a division of the Thomson Corporation. In her four years at Thomson, Ms. Titone consulted with many of the Thomson companies and their clients. Thomson Consulting's mission was to assist companies in transitioning their traditional publishing operations and product lines to the digital economy. From 1995 to 1997, Ms. Titone worked as a Senior Project Manager. From 1997 through 1999 she served as the Director of Consulting Services for the New York office.

Prior to her experience at Thomson Consulting, Ms. Titone was first a Systems Engineer and then a Project Manager with Electronic Data Systems (EDS). There, Ms. Titone provided technical consulting to customers in the Publishing and Telecommunications industries. Customers included: Dow Jones, Harcourt Brace, AT&T and MCI. Ms. Titone also established a New York/New Jersey branch office for EDS's Client Server Technology Services, which is headquartered in Troy, MI.

From 1986 through 1989, Ms. Titone was a Programmer/Analyst with The Bank of New York. There she was responsible for the development, maintenance and enhancement of the back-end load funds subsystem. Prior to 1986 Ms. Titone worked as a Technical Recruiter for various agencies.

Ms. Titone has a B.S. in Business Administration from the University of New Hampshire.


VERNON CHURCH
DIRECTOR OF INTERNAL SUPPORT AND ADMINISTRATION

Vernon Church is Director of Internal Support and Administration for Content Directions, Inc. He is responsible for developing and managing corporate systems and services including e-mail, website development, PC support, sales and marketing databases and Lotus Notes support. He also researches and plans corporate inititiatives and activities related to human resources, benefits and facilities.

Before joining Content Directions, Mr. Church was president of Graffiti Filmz, a full-service animation and live-action production company he co-founded in 1998. Graffiti's client list includes Saatchi & Saatchi, DDB Digital, Michael Mao Dance, Grey Advertising, Hello.com and Affinity Online.

In previous lives, Mr. Church followed an eclectic path, first as an oceanographer and later as a new media pioneer. In the course of his work, he has overseen, or directly managed, the conception and implementation of more than 200 digital products. He was Director of New Media Development for the College Division of John Wiley & Sons, Inc. In that capacity, he oversaw all Internet and CD-ROM development, set new media strategy, and developed partnerships, alliances and new business opportunities in support of college learning products. He frequently participated in industry panel discussions and workshops both in the US and abroad.

Prior to joining Wiley, Mr. Church was Director of New Media for the Adult Trade Division of HarperCollins Publishers. During his tenure at Harper, his New Media team shipped such award winning products and best sellers as "The Cartoon Guide to Physics" and John Gray's "Men are from Mars, Women are from Venus" CD-ROM. At the beginning of his new media career, he conceived of, and was a key member of the team that developed, Newsweek Interactive, Newsweek Magazine's much heralded new media venture. He also co-taught the ground-breaking New Media Workshop at the Columbia University Graduate School of Journalism in the spring of 1995—the first time such a course was offered.

When not sitting in front of a computer, Mr. Church spends his time writing, SCUBA diving and practicing martial arts. He has more than 60 articles to his credit and has been published in, or been on staff at, Newsweek, Popular Science, Audubon and Discover. He has also written seven stage plays, the first of which was performed at New York City's Greenwich Street Theatre in the Spring of 2000. His second play premiered in NYC in the fall of 2002, and he recently completed writing his fourth screenplay. Mr. Church was a semi-finalist in the Chesterfield Films 1999 screenwriting contest and has been a member of the Playwriting Workshop at Uta Hagen's HB Studio since 1997.

Mr. Church holds a B.S. from Cornell University, an M.S. from the University of Rhode Island, and an M.A. from New York University.


TINA ARIDAS
DIRECTOR OF CONSULTING & SALES: FINANCIAL PUBLISHING

Tina Aridas is Director of Consulting & Sales: Financial Publishing for Content Directions, Inc. She is responsible for promoting the adoption and implementation of the Digital Object Identifier at research departments at major Wall Street firms as well as at major financial publications and information services. She is also serving as acting Director of Marketing, and as Managing Editor for the Content Directions corporate website.

Prior to joining Content Directions, Ms. Aridas was Managing Editor, Ranking Projects, at TheStreet.com, where she co-headed the group that created a new ranking of Wall Street analysts using a proprietary methodology including qualitative and quantitative data. She managed the project and the process from conception to publication. TheStreet.com Analyst Ranking-Equity 2000 received overwhelmingly positive industry response.

Before joining TheStreet.com, she was for 22 years on the staff of Institutional Investor, an award winning monthly financial magazine. Most recently she was Assistant Managing Editor and ran the day-to-day operations, including budgets, workflow, story lists and all special projects. She started her career on Wall Street, working in public relations and publicity at the Securities Industry Association and later at Merrill Lynch & Co.

Ms. Aridas has also been an independent consultant and freelance editor specializing in finance and music publications for clients that include the Kaplan Foundation, Atlantis Music, Copper Creek Records, Global Finance Magazine, and authors Peter Landau and Shepherd Campbell (Macmillan).

Her time off is spent with her son and in music-related pursuits. As head of Mountain Redbird Music Management, she manages and does publicity for the Park Slope Old-Time/Bluegrass Jamboree, an annual music festival featuring bluegrass and old-time string- band music; and for two bluegrass and old-time country music string bands. She is also a published songwriter.

Ms. Aridas has a B.A. in Sociology and Journalism from Brooklyn College and has attended writing workshops at the New School for Social Research.


MICHAEL D. ROBINSON
CONSULTANT, FINANCIAL SERVICES

Michael Robinson is currently a marketing consultant to Content Directions, Inc., focusing on the Financial Services sector.

Mr. Robinson was Executive Director of the International Association of Credit Portfolio Managers, Inc., from October, 2002 through the end of 2004. Prior to holding that position, Mr. Robinson was Chief Administrative Officer of LoanX, Inc., a secondary loan brokerage and pricing data company based in New York. He had a 22-year banking career, with positions at Citibank/Citicorp, Bank of Montreal, and Société Générale, where he was Managing Director and Head of Latin American Loan Syndications until 2000.

Mr. Robinson holds degrees in economics and finance from Harvard, Princeton, and the Massachusetts Institute of Technology.


HAL ESPO
ADVISER/CONSULTANT

Hal Espo is an Adviser/Consultant to Content Directions, Inc. He has more than 25 years experience as an operating head and strategist as well as a corporate, business and product development professional and consultant in the electronic information industry, including the text and image arenas.

Prior to founding the consulting firm of Contextual Connections, LLC, Mr. Espo served as Chief Operating Officer of Index Stock Imagery, Inc., a web-based commercial image (photography and illustration)enterprise serving the publishing, advertising and creative service markets. Prior to Index, he was the Chief Operating Officer at CORSEARCH, Inc., a trademark research firm serving Fortune 500 trademark counsel and intellectual property law firms. He previously served as Assistant Vice President for Strategic Planning at Insurance Services Office, Inc., a major information supplier to the property & casualty insurance industry, and for more than 10 years worked in strategy and planning, alliance development, direct and reseller channel sales, marketing and product development at Knight-Ridder Information, Inc./Dialog Information Services, Inc. Mr. Espo also worked in marketing at Lexis/Nexis,as an automation consultant to libraries, and as Deputy Executive Director of the Association of College and Research Libraries, a division of the American Library Association.

Mr. Espo holds a B.A. from Earlham College, an M.L.S. from Indiana University and an M.B.A. from San Diego State University.


BILL ROSENBLATT
ADVISER/CONSULTANT

Bill Rosenblatt, is an Adviser/Consultant to Content Directions, Inc. He is a recognized authority on digital media technologies, including content management, editorial systems, and digital rights management, having written several articles and contributed to technology standards initiatives in these areas. He was one of the architects of the Digital Object Identifier.

Before founding Giant Steps Media Technology Strategies (http://www.giantstepsmts.com), a consulting firm, Mr. Rosenblatt was Chief Technology Officer of Fathom, a knowledge destination website for lifelong learners sponsored by Columbia University, the London School of Economics, Cambridge University Press, the New York Public Library, and other scholarly institutions. Bill defined Fathom's content and e-commerce technology architecture and built its technology infrastructure.

Mr. Rosenblatt's publishing industry experience includes stints at McGraw-Hill and Times Mirror Co. (now part of Tribune Co.). Before joining Fathom, he served as VP of Technology and New Media for McGraw-Hill's trade magazine division, where he was responsible for implementing the business' vertical market web portal strategy, including AviationNow.com, an information portal for the aviation industry. At Times Mirror, as Director of Publishing Systems, he implemented content management systems for many of Times Mirror's newspaper, book, and professional information publishing businesses, and helped develop the editorial architecture for MDConsult.com, a web service for physicians.

At Sun Microsystems, Mr. Rosenblatt served as a technology strategy consultant to Sun's major media and publishing customers in the northeast US. Then, as Market Development Manager for the publishing industry, he defined Sun's market strategy for publishing and built alliances with software vendors who serve the industry, including Quark, Inc., and Vignette Corp. His career in digital media began at Moody's Investors Service, the bond rating agency, where he developed a pre-Web-era architecture for electronic publishing of Moody's credit reports based on Lotus Notes and Adobe Acrobat.

Mr. Rosenblatt has also been active as a freelance writer for several years. He is an author of three technical books for the publisher O'Reilly & Associates, which have been translated into French and Japanese, and he was a contributor to the book Electronic Publishing Strategies, published by Pira International Ltd. He has been a columnist for the web magazine Unix Insider for more than five years, and he has contributed book reviews to CNN Interactive. He has written articles on digital media for Salon, Journal of Electronic Publishing, Content, Serials Review, and other publications, and he has spoken at conferences given by such organizations as Seybold Seminars, the Association of American Publishers, American Library Association, Software and Information Industry Association (SIIA), Copyright Society of the U.S.A., and the International Electronic Publishing Research Centre.

Mr. Rosenblatt is a member of the advisory boards of Seybold Seminars; NewSphere Inc., a developer of innovative methods for managing and distributing information; Vista Computer Services, a provider of enterprise solutions to the publishing industry; and Vox Juris Inc., producers of news services for the legal profession. He is a member of the SIIA Digital Rights Management working group, and is a trustee and President of Princeton Broadcasting Service, Inc.

Mr. Rosenblatt holds a B.S.E. with honors in Electrical Engineering and Computer Science from Princeton University and an M.S. in Computer Science from the University of Massachusetts, and he has had executive education at Harvard and USC business schools.


LEE GREENHOUSE
ADVISER/CONSULTANT

Lee Greenhouse is an Adviser/Consultant to Content Directions, Inc. He has 20 years of experience in building, managing, and consulting on interactive services. Prior to founding Greenhouse Associates in 1992, Lee built and ran information businesses for several major corporations.

At E.F. Hutton & Company, Mr. Greenhouse developed and launched Wall Street's first electronic brokerage service. At IMNET (a joint venture of IBM and Merrill Lynch), he managed the market launch of an integrated workstation using satellite delivery of data to money managers, brokers, and traders. He subsequently developed strategies for Citicorp's entry into various financial information businesses, and later founded and ran a business unit for Quotron Systems that brought trading systems to market.

Previously, Mr. Greenhouse served as Director of New Electronic Media for Link Resources Corporation, where he led a worldwide multiclient research and consulting program tracking business and consumer applications of new information technologies, including PCs, online databases, CD-ROM, videotex, teletext, and interactive cable TV. He serves as a retained adviser and special limited partner of Flatiron Partners, a venture capital firm focusing on Internet investments, and is a director of Powerful Media, Inc. and Data Downlink Corporation.

Lee holds a B.A. from Harvard University, and lives in Manhattan with his family and their border collies, Sister and Cosette.